Trailblazer hotelier Edmond Ip to open "Shanghai Tang" style hotel brand

Culture | by Aimee Groom
Posted: August 24th, 2010 | Updated: August 24th, 2010 | Comments
Edmond Ip Edmond Ip is a man who know hotels. Co-founder of the Banyan Tree brand and the driving force behind the expansion of Hyatt in Asia, the HICAP SE Asia "Trailblazer of the Year" is now turning his attention to developing a brand he hopes will become the Shanghai Tang of the industry, reports 4 Hoteliers:
Calling it a "personal brand", he said, "A lot of people are in love with the China of today but they don’t know its history and culture. I want to cultivate a new method of translating the history and culture, and using Chinese art in a different format."
Called Hua Di, it will give a luxury, modern twist to the history and culture of China. "What David Tang has done with Shanghai Tang – that will be a good illustration of the brand that I’d like to develop," said Ip.
Often credited with inspiring a change in the perception of Asian luxury, David Tang's East-meets-West designs seamlessly merge contemporary elements into traditional garments. Although Ip's new brand is still in the planning stages, if he can do for hotels what Tang did for qi paos, then he'll be blazing yet another trail into the brightly lit future of China's hospitality industry.
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