Calling it a "personal brand", he said, "A lot of people are in love with the China of today but they don’t know its history and culture. I want to cultivate a new method of translating the history and culture, and using Chinese art in a different format."
Called Hua Di, it will give a luxury, modern twist to the history and culture of China. "What David Tang has done with Shanghai Tang – that will be a good illustration of the brand that I’d like to develop," said Ip.Often credited with inspiring a change in the perception of Asian luxury, David Tang's East-meets-West designs seamlessly merge contemporary elements into traditional garments. Although Ip's new brand is still in the planning stages, if he can do for hotels what Tang did for qi paos, then he'll be blazing yet another trail into the brightly lit future of China's hospitality industry.