Ctripper: Management Musings—Meet Coley Dale

by Emily Eliot
Posted: June 12th, 2010 | Updated: June 21st, 2011 | Comments
Ctrip Ctripper posts come to us directly from the good folks at Ctrip, China's top online travel agency (and proud sponsor of ChinaTravel.net). Stay tuned for Ctrip special offers, travel tips, news on new travel deals, tours and activities, and slices of life-in-China from Ctrip staff and interns. Here's Coley, a big guy with a big personality (and a big sense of humor), ready to take on any challenge to make Ctrip English a great success.... >>> I had this great idea to write my first blog a la Moby Dick fashion, but sadly that idea puttered out as soon as the second coffee wore off.  So for now I’ll stick to telling you a little bit about myself, what I do here at Ctrip, and why I hope you think we’re cool. Ok?  Sweet, heregoes: Call me Coley. I am originally from Bloomfield, CT in the US of A, and quickly moved to Shanghai after graduating from Trinity College in 2003. After a brief career in consulting, and a successful stint as an entrepreneur, I was approached about an opportunity at Ctrip. A few interviews later, I arrived at Ctrip in 2007 with huge fanfare (read: strange looks at the large foreigner), assigned to build the English website into Ctrip’s latest success story.  No pressure… Three years, lots of key hires, and quite a few late nights later and we’ve become just that. Ctrip English has experienced some impressive growth. We’ve become the default travel portal for expats based in China and are now starting to gain a reputation abroad as being the site for travel in China. My job is to make sure our website continues its upward trajectory by delivering qualified traffic, as well as making sure that our users enjoy an ever-improving online experience that focuses on simplicity, competitive pricing, and a quick purchase path. We want you to enjoy shopping on our website, but we know that you have other things to do, and our mission is to get you out the door as quickly as possible, and as happy as possible. Simply put, I love my job. I swear I’m not writing that to please any higher ups, I just love what I do. I work for an up and coming company which really strives to win, which might be the reason I fit in so well here (“win” in a corporate sense … I am atrocious at sports). Our management understands that non-Chinese audiences prefer a different website format, advertising, and user experience than our traditional Chinese markets. They have given us a large amount of autonomy to react to these market differentials and we took that autonomy and built a great team that works incredibly well together. I hope that as you read our blog, this intra-department love fest is transparent. While our team might be a veritable smorgasbord of nationalities (English, French, American, Chinese, Germans, and more on the way), somehow we’ve made it work. I hope that you will continue reading our blog as long as we keep it cool. We plan to include the funny, the weird, and the interesting bits of our days that might help you understand there is more to Ctrip English than just a website.
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