China Travel Hotel Biz Insider: IHG group's Chief Exec Andrew Cosslet tells WSJ how to build a brand in China

by Stephan Larose
Posted: November 16th, 2010 | Updated: April 2nd, 2011 | Comments
Interncontinental Club Restaurant @ Intercontinental Sanya We recently came across this excellent Wall Street Journal Scene interview with Andrew Cosslet, Chief Executive of InterContinental Hotels Group (IHG), and it's something no one in the hospitality industry (or anyone who loves fine hotels) should miss. IHG goes back a looong way in China. As the first international chain to  have entered the country back in 1984, they've more than a few indispensable insights to share. Soon IHG will be opening four new properties in Xiamen, Taipei and Hong Kong, bringing InterContinental's grand China total to 132 properties. That seems like a lot until you realize it's just part of an international portfolio including more than 4,500 hotels worldwide. During his time at the helm of this hugely successful enterprise Cosslet has learned a thing or two about building hospitality brands, lessons he shared with Scene.
1. Follow the “pyramid.”Always enter a market with a five-star hotel, and then spread out from there with your boutique concepts and mid-market hotels,” says Mr. Cosslet. In Hong Kong, the brand has the top-tier InterContinental Hong Kong in Tsim Sha Tsui, as well as the Grand Stanford in Kowloon. In Causeway Bay District, it also has the Holiday Inn Express and the new Crowne Plaza.
Great stuff right? But for the rest of Cosslet's illuminating interview you'll have to go the source at Wall Street Journal Scene: Feng Shui, Breakfast and Big Banquets Enjoy! Book Intercontinental Hotels on
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